Finished Music Video (Chloe & The Dynamites - Rumour Has It)

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?


There are a few features of our music video that challenge the forms and conventions of general media products. Such as the 60's feel we threw in which we feel contrasts well with the black and white theme. In the majority of Adele's music videos, you can notice that she stars alone in a lot of them. This convention has worked well for Adele, so we wanted to match that but add a little twist into it to make it our own and challenge the forms and conventions of real media products.

How effective is the combination of your main product and ancillary texts?

The genre on the whole is effective due to the codes and conventions such as being bold, classic and retro. This makes it a brand of its own due to the codes and conventions the genre holds. The theme throughout the music video is effective, the combination of our main product and ancillary texts is the way the whole media product combines together with the use of mise en scene and how this contrasts with the theme of the 60's.

What have you learned from your audience feedback?

We have learned a great deal from our audience feedback. We learnt that the contrast of our video and the twist we put in went really well and the uniqueness of our media product stood out. We also learnt that a one of our contrasts didn't work aswell as we though it would, as one of our audience members pointed out that our use of a rolled up cigerette and a Chloe drinking a cocktail at a bar didn't connect to well which we understood. But the main reason we did this was because the video was based in the sixties which many people smoked in that decade as they didn't know it was bad for them. Other than that we did learn from it and now know we should pay more attention to better contrasts.

Finished Digipak & Album Advert

I completely transformed the digi pack and made it bold, eye catching and unique. by using some screen shots from our actual music video on my digi pack, so it comes accross more involved in the actual video it's self.

By keeping the images in black and white and using simple font, it really draws focus to 'Chloe' which is a great audience eye catcher and really stands out in the crowd.

Props

We used certain props to increase the realism and over all mise en scene. 


We decided to use a cocktail to convey that Chloe in the music video was of high class, as cocktails are often perceived as a high class drink in comparison to a 'beer' for e.g.

We also decided to use a 'pebble stone wall' prop in one of our scenes also to add to the whole cinemaphotography of the 60's theme, we thought it fit in very well with the rest of the footage for our music video and was a unique factor which adds to bettering our final piece.

By using a typical 60's trend, a 'rolled cigerette' we thought would be a superb prop to use to bring out the whole 60's feel and really had an authentic take on the whole shot. With the shot being in black and white aswell, this only adds to the realism.

Costume and Make up

We thought it would be best to put Chloe in a traditional 60's outfit. The costume is very important to bring the mise en scene up to standard.


By using a deep blue duffel coat as Chloe's main factor of costume, this only builds on the authentic 60's look.

We added in 60's style rings to complete the outfit. We kept the outfit clean, neat and simple. We did this to draw attension to other sections in the music video, such as Chloe's face.

With the make up prospects, that was left up to the other two girls in the team as they know a bit more. But after discussing the make up we decided that it is best to keep it toned down and simple as the look on the whole was quite simple.

Similar to this style of 'Twiggy' back in the 60's, we mainly concentrated on shades rather than colours considering the whole music video is in black and white.

Locations

The locations we used, we tried to keep as vintage and meaningfull as possible.

For e.g we used a church, graveyard because we wanted to subvert from futurism or any kind of distracting background that takes away the lime light from Chloe.

This location is very important, mainly because it brings out true British roots via the famous 'red telephone box'. It's vibrant and bold and represents the 60's.

This is also a very important location as it represents Chloe as being young, vibrant and social. By using a cocktail bar with a 60's style poster in the back fit in perfectly with the 60's theme we wanted to portray.

Drafts of Digipak & Album Advert

This is a digi pack draft, it is a quick draft to get a rough idea of what my album might look like. 


After looking closely into album artwork and gathering some ideas I decided it would be best to scrap my draft of my digi pack and go for something different and slightly unique.

Mood Board

In our mood board we included different factors associated with Adele, Chloe and the Dynamites, Make up, Costume, Album cover ideas and Hair.


First of all we looked closely into Adele's career and celebrity persona so we can can get a good understanding of Adele, in the music industry and what she brings to the music industry. Our aim was to capture some of her techniques with music style, costume and make up.


By the whole team incorporating their ideas and research into our mood board, we were able to use some of them ideas and input it into our final music video.


Because our music video involved a 60's theme, we researched Adele with 60's fashion. Luckily Adele integrated a lot of 60's fashion into her music videos and persona.

 

As we can see here, her public image definitely personifies a 60's feel. This is exactly the sort of image we wanted to convey in Chloe and the Dynamites and the music video 'Rumour has it'.

Where 'CHLOE' is presented in the centre of our mood board, we wanted the font to be in a '60's style'.

Same with the make up, we all involved some research in 60's. 

We took all these different factors and absorbed them into our music video to better our final piece.

Audience Research

What have you learned from your audience feedback?

We have learned a great deal from our audience feedback. We learnt that the contrast of our video and the twist we put in went really well and the uniqueness of our media product stood out. We also learnt that a one of our contrasts didn't work aswell as we though it would, as one of our audience members pointed out that our use of a rolled up cigerette and a Chloe drinking a cocktail at a bar didn't connect to well which we understood. But the main reason we did this was because the video was based in the sixties which many people smoked in that decade as they didn't know it was bad for them. Other than that we did learn from it and now know we should pay more attention to better contrasts.

Analysis of a Music Video

Overall I believe the music video came to a brilliant end. Me and the team are extremely happy with the results. The post production, including the editing was done superbly and detailed to how we had perceived and desired it to be. Just adding the finishing touched really brought the whole music video to life and brought a certain vibrancy and uniqueness which made the music video stand out from the rest.

We worked together as a team, the camera man, Director, Editor and and Actress/Actor worked alongside each other and very hard to create this music video.

We improved on a lot and re-took a lot of our shoots just to get the detailed finish we wanted. The hegemonic meaning of Chloe who has 'heard rumours about her partner' has really been brought to life in the music video and we believe the message comes across vibrant and strong.

Overall we have added such detail and effort into the music video and believe it has shone through. By finishing it off with a black and white 60's style theme thought it stood out from the crowd and made it unique from other music videos out there. 

Inspirations & Influences for Digipak

History of the Music Video

During the 60's the popular style of using promotional clips to advertise songs began with the Beetles, other bands such as Pink Floyd and Bob Dylan also began to use this style. 
One of the first music videos played on MTV in 1981 was 'Video Killed The Radio Star. From this many other music channels emerged. 
Throughout the 80's music videos became more professional and sophisticated, using devices such as plotlines and various styles of cinematography. David Bowie is infamous in these techniques, especially in the video 'Ashes to Ashes'. 
Programmes such as Top of the Pops began during the 70s-80s as well as various other programmes, Top of the Pops first featured the famous music video of Queens 'Bohemian Rhapsody'. 
Other influential music videos include, Pink Floyd-'Arnold Lane', Micheal Jackson-'Thriller', and Peter Gabriel-'Sledgehammer'. 

Introduction and Brief

In this unit, you must produce:

1. A blog or website presenting your research and planning for your productions

2. A media portfolio comprising one main and two ancillary texts

3. An evaluation of your work, presented on your blog or website, in written form and as a

podcast interview with your teacher

Your portfolio of media products must meet the criteria set out in this brief, taken from the OCR

Specification:

A promotion package for the release of an album, to include a music promo video,

together with:

• a cover for its release as part of a digipak (CD/DVD package);

• a magazine advertisement for the digipak (CD/DVD package).

The production element will be completed as part of a group (we recommend three or four

members), however the presentation of research, planning and evaluation must be submitted

individually so that you may be assessed on your own contribution.

The unit is marked out of 100, and the break down of marks is as follows:

• Research & Planning – 20 marks

• Construction of Products – 60 marks (Music Promo – 40, Cover – 10, Advert – 10)

• Evaluation – 20 marks

This website has been created to show our A2 media group's music video, which was based on "Adele - Rumour Has It".  We named our band "Chloe & The Dynamites" as Chloe is the artist, the main singer. The information on this website guides you through the history of the video and why we chose to use Adele and her song Rumour Has It, why we thought this would be an acceptable and unique music video. It also shows you where we started and how we got our first ideas and how we grew on them.