In our mood board we included different factors associated with Adele, Chloe and the Dynamites, Make up, Costume, Album cover ideas and Hair.
First of all we looked closely into Adele's career and celebrity persona so we can can get a good understanding of Adele, in the music industry and what she brings to the music industry. Our aim was to capture some of her techniques with music style, costume and make up.
By the whole team incorporating their ideas and research into our mood board, we were able to use some of them ideas and input it into our final music video.
Because our music video involved a 60's theme, we researched Adele with 60's fashion. Luckily Adele integrated a lot of 60's fashion into her music videos and persona.
As we can see here, her public image definitely personifies a 60's feel. This is exactly the sort of image we wanted to convey in Chloe and the Dynamites and the music video 'Rumour has it'.
Where 'CHLOE' is presented in the centre of our mood board, we wanted the font to be in a '60's style'.
Same with the make up, we all involved some research in 60's.
We took all these different factors and absorbed them into our music video to better our final piece.
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