Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?


There are a few features of our music video that challenge the forms and conventions of general media products. Such as the 60's feel we threw in which we feel contrasts well with the black and white theme. In the majority of Adele's music videos, you can notice that she stars alone in a lot of them. This convention has worked well for Adele, so we wanted to match that but add a little twist into it to make it our own and challenge the forms and conventions of real media products.

How effective is the combination of your main product and ancillary texts?

The genre on the whole is effective due to the codes and conventions such as being bold, classic and retro. This makes it a brand of its own due to the codes and conventions the genre holds. The theme throughout the music video is effective, the combination of our main product and ancillary texts is the way the whole media product combines together with the use of mise en scene and how this contrasts with the theme of the 60's.

What have you learned from your audience feedback?

We have learned a great deal from our audience feedback. We learnt that the contrast of our video and the twist we put in went really well and the uniqueness of our media product stood out. We also learnt that a one of our contrasts didn't work aswell as we though it would, as one of our audience members pointed out that our use of a rolled up cigerette and a Chloe drinking a cocktail at a bar didn't connect to well which we understood. But the main reason we did this was because the video was based in the sixties which many people smoked in that decade as they didn't know it was bad for them. Other than that we did learn from it and now know we should pay more attention to better contrasts.